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Big Ass Fans Haiku L Series
A non-commercial 3D TVC exploring where organic design meets modern technology, starting with an Enso circle and ending on bamboo blades.
Client
Big Ass Fans (concept)
Year
2026
Discipline
Product Advertisement
Deliverables
3D Motion · TVC · 2026
A zen take on a ceiling fan
Big Ass Fans is an American maker of high-volume, low-speed fans and lighting. The goal of this TVC was to highlight one of their most popular products, the Haiku L Series, and its beautifully unique, elegant design.
We started with a traditional Enso circle and let it flow into the precision-engineered bamboo blades, keeping everything calm, photoreal and zen.
How it flows
Storyline concept
01
Establish zen
A brush descends onto Japanese rice paper to draw an Enso circle.
02
Establish Haiku
Close-up beauty shots of the Haiku fan from different angles.
03
Establish environment
A wide shot of the living room, with the fan in it.
04
Establish details
Fast cuts of different parts of the Haiku.
05
Size and colours
The blades fan out to show lengths, then a four-way split shows the colours.
06
Power on
A match cut attaches the blade as the fan speeds up and the light fades in.
07
Silence
A wave from the fan turns the room grey to show how still and quiet it is.
08
Fin
A close-up of the fan with the product name and USP.
Shot by shot
Storyboard
#1
A calligraphy brush draws an Enso circle on paper.
#2a
Crossfade to a close-up of the shape of the fan's light.
#2b
Camera zooms out and match rotates into the next shot.
#3
Close-up of the fan's logo.
#4
Beauty shot of the fan blade.
#5
Camera zooms out to reveal the living room.
#6
Fast cuts of the fan details.
#7
Three blade sizes fan out, then slam back in.
#8
Split screen of the different blade colours.
#9
Match cut to a low angle of the fan as the light turns on.
#10
Camera zooms out to a wide shot as the room turns grey.
#11a
Mid shot of the fan in the living room.
#11b
The product name animates in with the USP.
The look
Styleframes
Behind the scenes
Compositing
Credits
Direction, design and animation by Blubs Creative, in collaboration with Hirosh Ram. This is a non-commercial project.
