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Social / TV Advertisement
ROG Xbox Ally X
A fast-paced 3D ad concept that shows two gaming giants coming together in one handheld, built around "ApeX of Anywhere".
Client
ROG and Xbox (concept)
Year
2025
Discipline
Social / TV Advertisement
Deliverables
3D Motion · TV Ad · 2025
The ApeX of Anywhere
Showcasing how the collaboration between two industry leaders brings out the ROG Xbox Ally X’s advanced features and ultimate portability.
An internal explorative R&D motion project centred around the ROG Xbox Ally X and its identity: a demonstration of our motion design skills with a TV advertisement and brand collaboration in mind.
Built around the concept “ApeX of Anywhere”, this piece visualises the synergy between two industry-leading gaming brands. To capture the convergence of the ROG hardware and the Xbox ecosystem, it relies on impactful, fast-paced animation, reflecting a premium gaming experience that is as high-performance as it is portable.
How it flows
Storyline concept
01
Danger approaches
Tentacles lurk around the sleeping device, moving like snakes to show restriction and limitation.
02
Awakening of the ApeX
The device senses danger. Its blades spin, then the processor slams in to power it up as the textures come alive.
03
The ApeX strikes
The device fights back, kicking to show power and shooting to show precision.
04
Anywhere
A black hole opens and the device teleports to the top of the pedestal, free to go anywhere.
05
Epilogue
Logo outro.
Colour story
Colour palette
Device black
#090909
ROG cyan
#32E0E1
ROG purple
#B562FC
Xbox green
#3EBF39
Xbox lime
#C9F235
Pulled straight from the devices themselves: deep black, with ROG's cyan and purple meeting Xbox's greens.
Shot by shot
Storyboard
#1
Establishing danger. Tentacles lurk around while the device is sleeping.
#2
Awakening. The controller's blades start rotating and vibrating.
#3
Collaboration. The processor flies in to power the device.
#4
Collaboration. The processor slams down and power surges out.
#5
Awakening. The device wakes up as the textures and joystick lights animate.
#6
Strike. The tentacles attack the device.
#7
Strike. The device attacks the tentacles back.
#8
Strike. The device fires back again.
#9
Strike. A massive explosion collapses all the wires.
#10
Anywhere. The device dives into the black hole to teleport.
#11
Anywhere. The device lands on top of the pedestal.
#12
Outro. Logo.
The look
Styleframes
Credits
Design and direction by Blubs Creative. Music and SFX: Artlist. This is an independent concept piece made for our portfolio. It isn’t affiliated with ASUS, Republic of Gamers (ROG), Xbox or any of their related parties.
