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3D Product Commercial
Interdesk Ultra
A sleek, dark 3D commercial for an ultra-fast standing desk, all lasers, x-rays and precision engineering.
Client
Interdesk Singapore
Year
2026
Discipline
3D Product Commercial
Deliverables
3D Motion · Commercial · 2026
The brief: a beast in the shadows
Interdesk Ultra is an ultra-fast electric standing desk with high-speed elevation and cable management. The goal was to show its peak performance: pure, precise and properly engineered.
So we kept everything dark and sharp, and let lasers, x-rays and fast cuts do the talking.
How it flows
Storyline concept
01
Beast in the shadows
A close-up silhouette of the Ultra against a dark background.
02
Precision engineered
The camera pans wide as a laser slices the tabletop flap in two.
03
Cable management
Hinges and the cable tray lock, revealing an x-ray of the hidden wiring.
04
Height adjustment
The controller snaps on and the table drops in one swift motion.
05
Tri-stage anatomy
The three segments of the frame adjust swiftly.
06
Beauty: easy
The Ultra's silhouette against a giant display screen.
07
Beauty: performance
Close-up angles of the product.
08
Final establishing
The Ultra with its logo and slogan.
Shot by shot
Storyboard
#1a
Extreme close-up of light sweeping across the table controller. Camera pans right.
#1b
Silhouette of the tabletop corner as the light sweeps across. Glitch to the next shot.
#2
Camera zooms and rotates around the tabletop while a laser marks the cut.
#3
The laser splits the tabletop in two and the table animates out.
#4
Low-angle close-up of the tabletop settling onto the frame.
#5a
Screws animate in and secure the hinge. Camera rotates and zooms out.
#5b
The cable tray animates in and attaches to the table.
#6
A set of screws secures the hinges as the camera pulls out.
#7a
Top view of cables dropping into the cable management tray.
#7b
Cut to an x-ray close-up of the cables inside the tray. Camera pans right.
#8a
The controller animates in and attaches. Camera rotates and zooms out.
#8b
The desk drops sharply on the beat, leaving a phantom behind. Camera zooms out.
#9
Mid shot of the legs extending up and down, focusing on the three segments.
#10
The four table sizes available.
#11
The camera pulls back to show the table in front of a huge TV screen.
#12a
Beauty shot of the cable management. Camera match rotates.
#12b
Beauty shot of the cable management. Camera match rotates.
#13
The table with its logo and slogan.
The look
Styleframes
Behind the scenes
Compositing
Wrap up
The result
A sleek, high-contrast film where every cut shows off something engineered, ending on the Ultra in front of a giant screen with its logo and slogan.
Credits
Client: Interdesk Singapore. Direction, design and animation by Blubs Creative.
