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3D Product Commercial
Interdesk Aura
A cinematic 3D launch commercial for a fast, smooth standing desk with RGB lighting that makes any dark setup glow.
Client
Interdesk Singapore
Year
2026
Discipline
3D Product Commercial
Deliverables
3D Motion · Commercial · 2026
The brief: make a desk feel like an entrance
Interdesk Aura is a fast, smooth standing desk with customisable RGB lighting and cable management. The goal of this explainer was to show off its fluid height motion and the vibrant RGB that lifts any dark setup.
The catch? A lift, some lights and a cable slit are small details on their own. So every feature got its own moment, without turning the film into a spec sheet.
How it flows
Storyline concept
01
Dramatic entrance
The table rises onto a sci-fi podium.
02
RGB touch controller
The controller flies in and the up button gets pressed.
03
Anti-collision
Rising into stand mode, the table bumps into an object and stops.
04
Adjustable RGB
The lights shift to show off the different settings.
05
Tri-stage anatomy
The three segments of the frame light up for swift adjustments.
06
Cable management
Cables exit the table slit to power the desk peripherals.
07
Three room setups
Gamer, streamer and man cave, with a slow camera rotation.
08
Final establishing
The Aura with its logo and slogan.
Shot by shot
Storyboard
#1
Cam looking at the ground, panning up while moving forward. Aura arrives via the elevator on the platform.
#2
Controller flies in, then attaches upwards. Button press: stand mode.
#3
The table rises and bumps into an object. Camera match rotates to the next shot.
#4
RGB lights change to show different light setups as the camera rotates slowly.
#5
The three-segment table leg is highlighted. The table height adjusts swiftly. Cam zooms out.
#6
Cables exit the table slit and power the devices on the table. Cam rotates.
#7a
Wide shot of the table in three room setups: gamer, streamer, man cave.
#7b
The table leg in the next shot animates in as a wipe transition.
#8
Final establishing shot in the starting environment.
The look
Styleframes
Behind the scenes
Compositing
Wrap up
The result
A cinematic 3D commercial that takes the Aura from a podium entrance to a gamer, a streamer and a man cave, all lit by the same desk. Every feature gets a beat, and the spec sheet stays in the drawer.
Credits
Client: Interdesk Singapore. Direction, design and animation by Blubs Creative.
