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Social / TV Advertisement
Ray-Ban Meta Wayfarer
A 3D TV ad concept that puts the Ray-Ban Meta Wayfarer's unique selling point front and centre.
Client
Ray-Ban and Meta (concept)
Year
2025
Discipline
Social / TV Advertisement
Deliverables
3D Motion · TV Ad · 2025
Beyond Optics
To showcase the Meta Wayfarer’s technologically advanced capabilities, on top of being a pair of fashionable luxury eyewear.
An internal explorative R&D motion project centred around the Ray-Ban Meta Wayfarer and its unique selling point: a demonstration of our motion design skills with a TV advertisement in mind.
The look
Styleframes
Behind the scenes
Motion snippets
Behind the scenes
R&D explorations
Credits
Design and direction by Blubs Creative. Music and SFX: Artlist. This is an independent concept piece made for our portfolio. It isn't affiliated with Ray-Ban, Meta or any of their related parties.
