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3D Product Commercial
Interdesk Custom
A 3D product commercial where a cursor, a calm interface and a cascade of wood finishes show how easy it is to build your own standing desk.
Client
Interdesk Singapore
Year
2026
Discipline
3D Product Commercial
Deliverables
3D Motion · Commercial · 2026
The brief: make custom feel calm
Interdesk Custom lets anyone build a standing desk to fit their room, from the size of the top to the finish and the grommets. Made-to-order can sound like homework, so Interdesk wanted a film that shows how easy it really is.
We turned the configurator into a 3D panel a cursor can press, drag and swipe, so every choice glides into place.
How it flows
Storyline concept
01
Materials
Premium wood options gracefully flow into the frame.
02
Customisability
A standalone panel scales across different precise dimensions.
03
Assembly
The table comes together as height adjustment and accessories are revealed.
04
Climax
The finished desk slides seamlessly into a matching room.
05
Final establishing
Two contrasting desk setups side by side.
Shot by shot
Storyboard
#1a
A cursor enters and clicks "Begin" on a 3D interface panel.
#1b
The button detaches and flies right as the camera pans.
#2a
An array of wood panels cascades into the shot.
#2b
The cursor selects the Shimo Ash finish from the moving array.
#3a
The tabletop scales with live measurement lines tracking its size.
#3b
The cursor drags the edge to extend the desk length.
#4
The tabletop lands on the frame as the desk rises.
#5a
A surface cutout appears as grommet options slide in.
#5b
Swiping through options morphs the cutout shape.
#5c
The cursor previews options before picking the rectangular grommet.
#5d
The chosen colour drops into the open slot.
#6a
A close-up of the satisfying, tight friction fit.
#6b
Camera zooms out.
#7
The table placed in a room setting.
#8
The camera pulls back to show two contrasting desk setups.
The look
Styleframes
Behind the scenes
Compositing
Wrap up
The result
A calm, elegant commercial that ends on two very different desks side by side. Choosing a desk now looks less like a spec sheet and more like a choice you'd enjoy making.
Credits
Client: Interdesk Singapore. Direction, design and animation by Blubs Creative.
