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3D Product Commercial
Interdesk MysticTimber
A warm, cinematic 3D commercial about the grounding, tranquil presence that solid timber brings into a high-end interior.
Client
Interdesk Singapore
Year
2026
Discipline
3D Product Commercial
Deliverables
3D Motion · Commercial · 2026
Concept: Sanctuary Within
Interdesk MysticTimber is a height-adjustable desk with solid hardwood tops in Black Walnut, African Mahogany, American White Oak and Rainforest Teak, each with its own rich, distinctive grain.
For the film, we focused on the grounding, tranquil presence that an authentic piece of timber brings into a high-end interior.
How it flows
Storyline concept
01
Concept of nature
A butterfly takes off and leads the camera to a wooden table top.
02
Timber
Four solid wood table tops appear among fireflies and gold flakes.
03
Tri-stage anatomy
A bottom-up view of the table rising shows off its three-stage frame.
04
Custom grommet
A hole is carved into the table top and a grommet drops into place.
05
American White Oak
The White Oak top in its matching setting, with a slow pan.
06
Black Walnut
The Black Walnut top in its matching setting, with a slow pan.
07
African Mahogany
The Mahogany top in its matching setting, with a slow pan.
08
Final establishing
The Rainforest Teak returns with a butterfly, the logo and slogan.
Shot by shot
Storyboard
#1
A butterfly starts flapping and takes off out of the shot.
#2
The butterfly flies across the walkway, leading the camera to a wood panel surrounded by tools.
#3
Close up on the wood panel as the camera rotates into the next shot.
#4
The wood panel splits into four panels of different woods.
#5
Ultra close up of the wood grain with a slow camera pan.
#6
An iconic bottom-up angle of the table rising, match rotating into the next shot.
#7
Wood shavings fly out as the grommet hole is carved into the table top.
#8
The rectangular grommet cover drops neatly into the hole.
#9
Beauty shot of the table top and its items, changing colour halfway through.
#10
Beauty shot of the table edge, changing to another colour halfway through.
#11
One more table edge beauty shot, changing colour halfway through.
#12
The full room, as the butterfly flies in and lands on the edge of the table.
The look
Styleframes
Behind the scenes
Compositing
Wrap up
The result
A calm, warm 3D commercial where every wood finish gets its own setting, ending on the slogan: Essence of Nature, Within Reach.
Credits
Client: Interdesk Singapore. Direction, design and animation by Blubs Creative.
