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2D Explainer Video
Wix Explainer
A 2D explainer concept that shows how Wix makes getting a business online simple, in flat, vibrant and friendly graphics.
Client
Wix (concept)
Year
2025
Discipline
2D Explainer Video
Deliverables
2D Motion · Explainer · 2025
Bring your business online with Wix
Showing how Wix is an easy, complete way to build a professional website for your business.
A conceptual 2D explainer video designed to promote the core features of Wix, the website development platform.
This internal portfolio project shows clear motion storytelling and information design, focusing on how Wix simplifies bringing a business online. The visual style is flat 2D graphics with a vibrant, modern and friendly colour palette.
How it flows
Storyline concept
01
Establishing the problem
Every business is going online, yours needs to be there too, and building a website feels complicated when you can't code.
02
Establishing the solution
Introducing Wix: custom and flexible, easy drag-and-drop, everything in one place, and secure and reliable.
03
Endpage
The Wix logo and tagline.
Colour story
Colour palette
Wix black
#000000
Wix white
#FFFFFF
Deep purple
#240270
Violet
#7261C9
Lavender
#B5ABF4
Pink
#FDBBFB
Lime
#D9F929
Aqua
#5BFFF8
Mostly vibrant shades of purple, with green and blue as accents. Wix's own black and white keep it grounded.
Shot by shot
Storyboard
#01
We live in a tech-driven world. A character walks along on their phone, with shopping UI floating around.
#02
Your business needs to be online too. The character looks up as an offline shop starts to transform.
#02
The shop becomes an online store.
#03
But building a website is complicated. Code on one side, an error pops up on the other.
#04
Introducing Wix. The frame expands, shrinks, then zooms out.
#04
The Wix logo.
#05
Design effortlessly. A cursor drags and drops on the website.
#06
Start from scratch or a template. Templates animate in.
#07
Or let AI do it for you. Wires and balls rise from the boxes.
#08
One ball hangs in the air...
#08
...then starts to fall.
#08
Payments, insights and SEO in one place. The ball becomes puzzle pieces.
#08
The puzzle comes together and the ball shoots off.
#09
Stay secure. A hexagon shield deflects the threats.
#10
Bring your business online. The logo and tagline.
The look
Styleframes
Credits
Design and direction by Blubs Creative. Music and SFX: Artlist. This is an independent concept piece made for our portfolio. It isn’t affiliated with Wix or any of its related products or parties.
