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Channel Branding
WIRED Channel Package
A channel branding package concept for WIRED, from logo ident to end card, built on geometric modularity and a clean, future-forward look.
Client
WIRED (concept)
Year
2025
Discipline
Channel Branding
Deliverables
Motion Design · Broadcast · 2025
Tomorrow’s endless possibilities
Showing how WIRED breaks down complex discoveries and innovations that define our future into entertaining content, represented by abstract geometries.
A conceptual channel branding package for WIRED, the leading voice in technology, science and culture. It shows a cohesive, systematic motion design approach built around geometric modularity and a clean, future-forward aesthetic.
The video covers the main broadcast components: logo ident, lower third, programme transition, next-video end card and outro.
The design system uses monochromatic and translucent materials to express WIRED’s themes of innovation and futuristic culture through a sophisticated, information-driven graphic style.
How it flows
Storyline concept
01
Complex to digestible
Cubes form from everything WIRED compiles, pulse with complexity, then settle as WIRED makes it digestible.
02
Exploring possibilities
A cube travels through a tunnel into the future, a floor forms as its foundation, and five cubes stand for WIRED, technology, culture, economy and politics in a limitless space.
03
Establishing the logo
The cubes orbit, then come together as the WIRED logo.
Colour story
Colour palette
Studio white
#F4F4F2
Mist
#E9E9E8
Light grey
#D3D3D3
Concrete
#CBCBCB
Shadow grey
#AEAEAE
A greyish, monochrome world, with a single accent coming from the glass material.
Shot by shot
Storyboard
#1a
Cubes animate in, forming a main cube.
#1b
Once formed, the main cube changes material, then drops.
#2
The cubes pulse. The main cube drops, touches them and bounces.
#3
Top view of the cubes, all at the same level.
#4a
A hole forms in the plane.
#4b
The cubes travel through the hole.
#5
The floor forms.
#6
The cube enters a new environment.
#7
Close-up of the cube as the others animate in and orbit.
#8
The cubes orbit and form the WIRED logo.
The look
Styleframes
Credits
Design and direction by Blubs Creative. Music and SFX: Artlist. This is an independent concept piece made for our portfolio. It isn’t affiliated with WIRED, Condé Nast or any of their related products or parties.
